Introduction

In recent years, consumption upgrading continues to influence and change the aesthetic orientation of consumers, which also puts forward higher requirements for product packaging and labeling. In addition to meeting the basic functional requirements, the internal and external packaging and labels of a product can also meet the various beautification needs through post-press embellishment process to show the designer’s original intention, add features to the product, promote the brand culture, strengthen the theme, increase selling points, and enhance the role of added value.

However, how to create a unique design of the packaging labels to help product stands out from competitors? How to make a hot selling product or hot selling style by optimize the label designs? These has become the subject or the main task of many businesses.

Shrink Sleeve Labels – the BEST Choice for Labels Upgrade

Shrink sleeve label is a kind of film labels printed on plastic film or plastic tubes using special ink. When heated (around 70°C ~90°C) during the labeling process, the heat shrink labels will quickly shrink along the outer contour of the container and stick to the surface of the container.

As shrink sleeve labels can utilize the entire surface of a product’s outer packaging to present a three-dimensional visual effect in a variety of shapes and sizes, so it greatly enhances the merchandise’s shelf presence. In today’s market, shrink sleeve labels has become one of the popular labels in many industries, including food and beverages, personal care, high-end wine, craft beers, and more. And its market share has been growing and more and more manufacturers tend to it.

Latest Shrink Sleeve Label Technology

As a professional label manufacturer, Hengping Industry can provide you with attractive and innovative labelling solutions to help your products and brands succeed! Below we will introduce our latest technology of shrink sleeve labels, which we hope it will provide you with new design ideas for your product labeling.

Gold/Silver Stamping

Stamping refers to hot or cold stamping. Stamping process can make the graphic of shrink sleeve label bright, offer customers a three-dimensional sense, increase the label texture and make the label more eye-catching and luxurious, so consumers are more likely to recognize and remember the products, and ultimately make the product stand out on the shelf.

Advantages of 3D Gold/Silver Stamping for Shrink Sleeve Labels

• Customized stamping technology allows personized decoration and virtually unlimited creative design;
• Provides attractive hot stamping finishing for small quantities, limited editions or different product lines to test the market;
• Hot stamping after printing allows for a wide range of colors and metallic tones;

3D Platinum Embossing – Photolithography

Platinum embossed optical effect is made through photolithography technology to make a special 3D metal embossing three-dimensional effect. With the printing process of accurate color registration printing, 3D platinum embossing is the perfect combination of microstructure optical technology and printing technology.

Compared with the traditional printing labels, heat shrink film labels are more gorgeous, more three-dimensional, can be presented with a strong visual impact of the 3D effect, so that consumers have an impulse to want to touch, to catch the eye, can play a role in highlighting the key points. Photolithography embossing technology for shrink sleeve labels is usually applied to wine, cigarette packs, beauty products, daily chemicals and other products and various packaging materials.

3D Platinum Embossing Shrink Sleeve Labeling Features

• The effect is reliable and stable, which is the application of high-end anti-counterfeiting;
• Can realize full-page or partial decoration;
• Phantom embossing effect with depth of field
• Realistic holographic effect and lifelike graphics

In addition to above mentioned technology, we can also provide cat-eye laser (photolithography), light matte surface, silk screen printing and other processes to meet different design needs for different labeling.

Why Choose Hengping Industry as Your Shrink Sleeve Labels Supplier?

• Adopting advanced production technology, such as flexo printing, silk screen printing, cold stamping, photolithography, platinum embossing and other composite technology or post-process process, to realize the grade decorative effect;
• Can meet the exquisite decoration of various shaped bottles;
• Can provide enough display space for your brand information.
• Can replace the bottle baking process and provides optimal labeling solutions with the features of low cost, colorful, high production efficiency, easy to store;

Shrink sleeve labels can not only provide more space for brand promotion, but also become a real differentiator as well as enhance the value of the product. Commonly used post press decorative techniques such as matte, foil stamping, tactile, olfactory and others can work well on heat shrink sleeve labels. In addition, sustainability is becoming the most important trend in shrink sleeve labeling as brand owners and consumers increasingly seek recyclable packaging.